Irish whiskey makers set their sights on Mexico’s ‘incredible’ growth potential

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Representatives of the Irish Whiskey Association (IWA) visited Mexico this past week, promoting links betwixt Ireland and the 15th-largest system successful the world.

The IWA — self-described arsenic “the typical dependable … moving to promote, support and correspond the Irish whiskey class globally” — sees Mexico arsenic a marketplace with “incredible scope for growth.”

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The commercialized assemblage views Mexico — “with a colonisation of 130 cardinal with a increasing mediate class, a beardown and arrogant spirits contented among its consumers and a earthy affinity and relationship with Ireland” — arsenic a “bright opportunity.” 

That outlook has improved arsenic Mexico has gained designation arsenic the presumptive Cocktail Capital of the World, particularly aft Mexico City’s Handshake Speakeasy was named the World’s Best Bar successful 2024. The Handshake Speakeasy — located successful the Zona Rosa vicinity — “slumped” to second-best successful this year’s satellite rankings but inactive retained its assertion to Best Bar successful North America.

In a code astatine the biennial OriGIn league successful Morelia past week, the IWA lauded Mexico’s world-leading cocktail civilization and praised the heavy respect for spirits of provenance specified arsenic tequila and mezcal. 

“As such, Mexico provides a earthy signifier for Irish whiskey to showcase its ain heritage, prime and versatility,” Eoin Ó Catháin, manager of the IWA said. 

OriGIn is the Organization for an International Geographical Indications Network, a planetary NGO that campaigns for the ineligible extortion of geographical indications (GIs). GIs are signs utilized connected products that person a circumstantial geographical root and person qualities, characteristics oregon a estimation fundamentally owed to its origin. Tequila has GI presumption arsenic bash Irish whiskey, Irish Cream and Irish Poitín.

Irish whiskey exports surpassed US $1 cardinal past year, but commercialized relations with the U.S., its biggest market, person go tense owed to tariffs imposed connected the European Union by the Trump administration. As a result, producers are exploring different emerging regions for imaginable growth.

The IWA said Irish whiskey export worth to Mexico has accrued four-fold implicit the past 4 years, albeit from a debased base.

“There is unthinkable scope for maturation successful our drinks exports to Mexico,” Ó Catháin told The Whiskey Wash magazine. “The IWSR (International Wine and Spirits Record), which tracks intoxicant income and trends worldwide, has identified Mexico arsenic among the markets with the top potential.”

As portion of its promotional campaign, the IWA hosted an Irish whiskey tasting connected Oct. 13 astatine the Irish Ambassador’s residence successful Mexico City. The lawsuit coincided with ongoing celebrations recognizing 50 years of diplomatic relations betwixt Mexico and Ireland.

With reports from The Spirits Business, The Whiskey Wash and Drinks Industry Ireland

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