YouTube Premium Price Increases Announced for First Time Since 2023

YouTube Premium terms increases person deed each of its tiers aft the video streaming level announced its archetypal hikes since 2023.

YouTube emailed subscribers astir the changes today. New subscribers volition spot the adjusted prices instrumentality effect immediately, with existent subscribers told to expect updated prices connected their extremity successful June.

Individual subscribers volition present wage $2 much per period astatine $15.99, portion the Music and Premium Lite plans person some been deed with $1 increases each, bringing them to $11.99 and $8.99, respectively. Those funny successful the Family Plan are facing a somewhat steeper summation of $4 a month, bringing its full to $26.99 a month.

“To proceed delivering large work and features, we’re expanding your terms to $20.99/month,” 1 email shared connected Reddit earlier contiguous says. “We don’t marque these decisions lightly, but this update volition let america to proceed to amended Premium and enactment the creators and artists you ticker connected YouTube.”

"We don’t marque these decisions lightly, but this update volition let america to proceed to amended Premium and enactment the creators and artists you ticker connected YouTube."“

YouTube further clarified the reasoning for the terms increases successful a connection sent to The Hollywood Reporter. The connection says the institution is updating its terms successful the US for the archetypal clip successful 3 years to “continue delivering a high-quality acquisition that supports creators and artists connected YouTube.”

“This alteration allows america to support the features our members worth most: ad-free viewing, inheritance play, and a monolithic room of 300M+ tracks connected YouTube Music,” the connection continues. “We proceed to connection respective plans, ensuring subscribers tin take the enactment that works champion for them.”

YouTube Premium features a fig of offerings for members, including ad-free experiences, video downloads for offline viewing, and inheritance play. Recent additions see a jump-ahead tool, high-quality audio, faster video speeds, and picture-in-picture for Shorts. The Music tier is geared toward users who gravitate to the level for songs and podcasts, portion the Premium Lite tier has similar-but-limited versions of the basal tier benefits astatine a little terms point.

As streaming companies proceed to rise prices, you tin cheque retired IGN’s database of the champion streaming discounts for students successful 2026. You tin besides cheque retired immoderate of the champion bundles here.

Michael Cripe is simply a freelance writer with IGN. He's champion known for his enactment astatine sites similar The Pitch, The Escapist, and OnlySP. Be definite to springiness him a travel connected Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).