Xbox Unveils Stylish New Logo, With a Return to Its Classic Green

Xbox has unveiled a refreshed look for its iconic logo, which features a instrumentality to the brand's classical greenish coloring.

The logo was revealed via societal media past night, pursuing the merchandise of a large caller ngo connection penned by Microsoft's gaming brag Asha Sharma and seasoned Xbox exec Matt Booty.

Like that ngo statement, the station unveiling the caller logo is titled simply: "We Are Xbox." And it's instantly wide from the caller plan what the caller branding is meant to execute — it's a instrumentality of the classical Xbox neon green, albeit with a much modern glossy finish.

We Are Xbox pic.twitter.com/tJs10kGLwn

Sharma herself instantly responded to the station with a bid of greenish bosom emojis, portion galore different brands besides commented connected the instrumentality of Xbox's greenish coloring.

"We are truthful backmost 💚," wrote the authoritative relationship for Mountain Dew. "Look astatine us, conscionable 2 greenish friends," Xbox replied. "💚Green💚," wrote gaming marque Razer. "Green goes bully with... everything," Xbox replied.

Previously, the Xbox logo had been flattened to a stark white, pursuing much colorful looks done the brand's earlier eras. On societal media, the alteration has been wide welcomed — with galore fans celebrating the instrumentality of a hue agelong associated with Xbox arsenic a platform.

Xbox's caller ngo connection began by acknowledging that the institution had "work to do" arsenic "players were frustrated" by a deficiency of caller Xbox features, higher prices for Xbox services, and a PC beingness that "isn't beardown enough."

To combat these issues and fortify Xbox arsenic a brand, the institution volition enactment to stabilize its existent console procreation by moving to "fix the fundamentals for players and partners," Sharma and Booty wrote, making Xbox "the champion spot for developers and creators to physique and grow," portion pushing guardant connected plans for the company's next-gen console, codenamed Project Helix.

One large alteration that's already been announced, of course, has been the determination to chopped the terms of Xbox Game Pass Ultimate and Game Pass connected PC, portion removing caller Call of Duty games from the subscription work astatine launch. Xbox Game Pass Ultimate has gone from $29.99 per period to $22.99 per month, portion PC Game Pass has been reduced from $16.49 per period to $13.99 per month. The determination has been broadly welcomed by fans, who volition spot their monthly interest reduced from their adjacent measure onwards.

Last nighttime brought connection of different change, excessively — the extremity of "Microsoft Gaming" arsenic the umbrella sanction for the Xbox division.

"Our champion enactment happens erstwhile the afloat stack moves together," Sharma and Booty's ngo connection reads. "Microsoft Gaming describes our operation but it does not picture our ambition. So, we are going backmost to wherever we started and changing our team's name. We are Xbox.

"Over the past 5 years, Xbox and the manufacture person been done an unimaginable magnitude of change, and this squad has continued to present done it for our community. Thank you for staying focused connected what matters. 62 days in, we're arrogant of however we’ve honored our commitments of large games, instrumentality of Xbox, and aboriginal of play," the connection concluded, counting the days since Sharma's reign began. "We're present to bash the astir originative and courageous enactment of our lives, and that's what we'll bash together."

Tom Phillips is IGN's News Editor. You tin scope Tom astatine [email protected] oregon find him connected Bluesky @tomphillipseg.bsky.social