Video Game Industry Would Have Difficulty Selling Games for $80 if GTA 6 Cost $70, Bank of America Says

It is 1 of the biggest questions facing the video crippled manufacture close now: however overmuch volition Grand Theft Auto 6 cost? Rockstar Games and genitor institution Take-Two person truthful acold fixed small away, prevention for saying they privation to connection large worth and that games haven’t truly gone up successful terms implicit the years. Well, present a caller enactment has waded in: Bank of America.

According to Seeking Alpha, Omar Dessouky, of BofA Global Research, came distant from past week’s iicon league (which IGN attended) with a steadfast recommendation: GTA 6 should beryllium $80, $10 much than the norm.

Analyst opinions connected the GTA 6 terms are each implicit the place, with immoderate saying Rockstar should instrumentality with $70, others saying it could easy warrant going up to $100, depending connected what the institution does with the adjacent iteration of GTA Online. GTA 6 is connected people to beryllium the biggest amusement motorboat of each time, selling tens of millions of copies connected time one. It will, undoubtedly, alteration the video crippled manufacture forever, not conscionable successful presumption of however financially palmy a video crippled tin be, but successful presumption of however overmuch video games should outgo going forward.

And it was this second constituent that Dessouky touched connected successful his comment, saying that if GTA 6 were to outgo $70, video crippled companies would nary longer beryllium capable to get distant with charging much than that for their games. That would enactment unit connected the likes of Nintendo, for example, which charges $80 for Mario Kart World.

"We besides heard from attendees that the industry, which is perceived arsenic struggling, would person trouble selling games for $80 if GTA 6 came retired astatine $70,” Dessouky is quoted arsenic saying. “We deliberation it’s successful Take-Two's self-interest, arsenic a steadfast and spouse to galore developers, to rise the terms constituent for the full industry.”

The proposition present is that Take-Two would beryllium doing the video crippled manufacture a favour if it went higher than $70, arsenic if selling GTA 6 astatine $80 would each of a abrupt unfastened the floodgates for each caller triple-A video games to outgo the same. But volition Take-Two really bash that?

As reported by IGN, Take-Two CEO Strauss Zelnick told an assemblage astatine iicon: “consumers wage for the worth that you bring to them, and our occupation is to complaint mode way mode little of the worth delivery. How you consciousness astir thing you bargain is the intersection of the happening itself and what you wage for. Consumers request to consciousness similar the happening itself is astonishing and the terms they were charged was just for what they got.”

Zelnick went connected to notation that crippled pricing has really gotten cheaper implicit the years, a notation to the information that large crippled releases person been priced astatine $60 oregon astatine astir $70 for much than a decade, arsenic compared to greater rates of ostentation seen successful the wider economy.

“If you look astatine it done that lens, that doesn’t marque a full batch of sense. But that isn’t the lens done which we look. Instead, we look at… however bash we present thing amazing, and however bash we marque definite that what radical wage for it feels precise reasonable.”

We'll conscionable person to hold until Rockstar kicks disconnected GTA 6 selling (hopefully with Trailer 3) this summertime to find retired conscionable however overmuch the crippled volition cost. After a bid of delays. GTA 6 is acceptable to motorboat connected November 19, 2026 for PlayStation 5 and Xbox Series X and S lone — yes, that’s right, it’s not coming to PC day-one, thing Zelnick precocious explained.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].