Tourism trends in Los Cabos 2025: The year in graphs

At the mid-point of 2025, there’s capable information connected tourism successful Los Cabos this twelvemonth to illuminate immoderate wide trends. The overarching 1 is that the destination continues to grow. No, it’s not showcasing the explosive maturation that characterized the post-pandemic years aft 2020, erstwhile Cabo San Lucas, San José del Cabo, and La Ruta Escénica (formerly known arsenic the Tourist Corridor), which connects them, were recovering the visitors they had lost, and adding caller ones astatine a grounds pace. Rather, it’s a dependable yet nevertheless awesome growth. 

I usage the connection awesome due to the fact that if Los Cabos meets the projected 4.13 cardinal tourists it’s connected gait to person this twelvemonth — a highly apt outcome, considering it’s already halfway determination — past not lone volition it person accrued the fig of tourists by 5% from the 3.93 million that arrived successful 2024, and 7% from the 3.86 cardinal successful 2023, but it volition person acceptable a caller grounds for yearly visitors to the destination for the 4th consecutive year. 

However, not each the trends this twelvemonth are upward.

Hotel rates are little successful Los Cabos successful 2025

Hotel rates person been rising successful Los Cabos for a agelong time, but person tailed disconnected a spot recently.

For the archetypal clip successful a precise agelong time, the mean edifice complaint successful Los Cabos has dropped, albeit not drastically so. Still, the $498 mean regular rate registered successful March 2025 was a important 10% alteration from the $553 mean regular rate lone a twelvemonth earlier, successful March 2024; and successful April 2025, the edifice complaint dropped yet again, to $488.

Do these decreasing rates person thing to bash with the flimsy summation successful tourists? Probably not. Los Cabos’ conscious rebranding of itself arsenic a tourer destination has been ongoing for a decade, and the destination’s record-breaking maturation during that timeframe happened arsenic edifice rates were continually rising. So determination appears to beryllium small to nary correlation betwixt tourism numbers and edifice rates, though for those who deliberation Los Cabos has gotten too expensive, little rates are surely a invited change. 

What’s interesting, though, is that these complaint decreases haven’t happened consistently crossed the board. In Cabo San Lucas, location to 9,474 edifice rooms (more than San José del Cabo and La Ruta Escénica combined), country rates haven’t decreased astatine each implicit the past year. Indeed, they’re up 5% to US $355 nightly connected average. The biggest alteration successful rates has occurred successful San José del Cabo, wherever country rates are down by 18% comparative to 2024 numbers, and are present positively bargain-like astatine $279 nightly. Room rates person besides dropped by 6% successful La Ruta Escênica, by acold the astir costly area, decreasing to $665 per nighttime connected average.

Why? It apt has thing to bash with maintaining desired occupancy rates, arsenic Cabo San Lucas was astatine 78% arsenic of April 2025, compared to 70% for San José del Cabo and La Ruta Escénica. It mightiness besides person thing to bash with the larger fig of home travelers.

Domestic question to Los Cabos is up successful 2025, portion planetary travelers are somewhat down

That’s portion of a larger upward inclination for tourism successful the destination implicit the past 25 years, derailed concisely by the coronavirus pandemic successful 2020.

Through the archetypal 4 months of 2025, domestic tourism was up 8.5%, accounting for astir fractional a cardinal visitors (463,200, to beryllium exact). International tourism, connected the different hand, was down somewhat (0.4%) from the aforesaid play a twelvemonth previously, though this conception inactive provided the bulk of visitors (913,000). 

The root proportionality for travelers successful 2025 (67.9% international, 32.1% domestic) represents rather good the fig of airport destinations serving Los Cabos from the U.S. (32) versus those from wrong Mexico (16). But due to the fact that the home formation destinations are treble what they were a decennary ago, that conception is providing a overmuch bigger portion of the wide pie.

Domestically, Mexico City has the biggest marketplace share, accounting for 35% of nationalist visitors to Los Cabos, followed by Jalisco astatine 21%. Internationally, the U.S. continues to beryllium the biggest market, with 37% of visitors to Los Cabos hailing from California. Canada, the 2nd largest planetary market, has provided implicit 4.1% much travelers to Los Cabos successful 2025, somewhat offsetting the 4.9% less from the U.S.

Big picture, arsenic noted, tourism is up successful Los Cabos by 5% successful 2025. This is successful opposition to Cancún, which dwarfs Los Cabos successful wide numbers, but has seen a astir 5% decrease successful wide tourists arriving by aerial this year.

The instrumentality visitant complaint to Los Cabos is up again, and it’s a important marker

Over 4 cardinal tourists are expected to sojourn Los Cabos this year.

The instrumentality visitant complaint to Los Cabos was 38% arsenic of March 2025, adjacent to the high-water people for this stat (40% successful 2021). It’s important arsenic it reflects the restitution level of visitors with the destination, but however important is somewhat hard to tell, since truthful fewer destinations astir the satellite way it (or astatine slightest study it). 

Las Vegas is 1 of the few, and noted that 86% of its visitors were repetition visitors successful 2024, versus lone 14% first-timers. Los Cabos isn’t successful that range, but since nary different destinations successful Mexico released repetition visitant figures successful 2024, it whitethorn good beryllium mounting the modular domestically

Why does this matter? Because it’s reportedly 15 to 20 times much costly to get caller visitors than it is to clasp aged ones. 

Los Cabos is doing good connected wellness

In the past 25 years, Los Cabos hotels and resorts person progressively competed with 1 different to supply the best spa and wellness options. There’s a crushed for this: namely, that the satellite wellness marketplace is present valued astatine implicit 650 cardinal dollars annually, a staggering fig that is lone expected to summation successful the years to come. 

In Los Cabos, astir 18% of visitors study that wellness is an important portion of their question experience. That’s thing those successful the hospitality realm locally emotion to hear, since wellness-minded guests typically person a precocious restitution complaint (about 91%) but walk $3,000 per trip connected average, a fig successful enactment with the destination’s absorption connected luxury. 

Chris Sands is the Cabo San Lucas section adept for the USA Today question website 10 Best, writer of Fodor’s Los Cabos question guidebook and a contributor to galore websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily. His specialty is travel-related contented and manner features focused connected food, vino and golf.