La Paz is seeing robust tourism numbers, with 194% much planetary arrivals successful January 2025 compared to the aforesaid period successful 2024. Domestic arrivals were besides up 9.2%, suggesting a beardown twelvemonth is underway for the superior of Baja California Sur.
After grounds numbers successful caller years, Los Cabos continues to gully plentifulness of visitors successful 2025. However, flimsy decreases person been noted, with visitors down 1.6% successful January compared to the erstwhile twelvemonth and edifice rates slipping 5% implicit the 2024 average— albeit inactive costly astatine US $508 per night.
New flights and outpouring nreak, some happening now, should boost those numbers.
Volaris announces caller flights to Los Cabos from Oakland

Los Cabos’ accrued popularity successful caller years has been made imaginable by enhanced connectivity to U.S. markets. Mexican low-cost Volaris is the latest hose to bring tourists to San José del Cabo International Airport with regular flights from Oakland. The caller way began connected March 20 and volition proceed indefinitely. Two flights permission Oakland Airport each day and instrumentality regular from SJD astatine 5:09 and 8:30 p.m.
“This caller work makes question to Cabo much convenient and affordable than ever for millions of Bay Area travelers,” confirms Craig Simon, Port of Oakland’s Aviation Director. Flight rates commencement astatine US $99 1 way.
Notably, California provides much Los Cabos tourists than immoderate different U.S. state. In 2024, 32% of each U.S. visitors to the destination originated successful the Golden State. This is reflected successful the level of connectivity, with eight airports successful the authorities servicing Los Cabos.
Los Cabos emerges arsenic Mexico’s apical outpouring interruption destination

2025 hasn’t brought a large outpouring interruption play for Cancún, which has seen its numbers driblet from an all-time precocious of 120,000 to the 30,000–35,000 projected for this year. This downturn, coinciding with decreased numbers successful the different fashionable Mexican destinations, has allowed Los Cabos to asseverate itself arsenic the nation’s premier spring break spot.
The numbers backmost up Los Cabos’ primacy. An estimated 50 to 55,000 students were expected this year, predominantly successful Cabo San Lucas. Playa El Médano, the two-mile agelong of aureate soil filled with bars and restaurants, is the bosom of the outpouring interruption action. Thus, it shouldn’t beryllium astonishing that visiting students person been clustered successful 14 resorts successful and astir Médano Beach.
Local bars and clubs eagerly awaited spring break, hoping for a boost aft the dispiriting 50% alteration successful income successful 2024. The aboriginal returns are positive, with edifice occupancy trending towards 80% and nightlife income up by an estimated 80%. The existent nightlife roar is apt yet to come, arsenic astir Spring Breakers get during the last 2 weeks of March, contributing heavy to the $40 cardinal economical impact outpouring interruption volition bring this year.
Despite the boost, the municipality representation problems plaguing the CSL nightlife country aren’t each gone. A edifice survey notes that outpouring interruption visitors inactive find Cabo San Lucas a small soiled and smelly— not the adjectives the tourism manufacture would anticipation for.
Why reservations are needed to spot Mexico’s astir beauteous beach, Playa Balandra successful La Paz

It’s possibly the nation’s astir spectacular beach. However, it’s besides 1 of the fewer tourists person to wage to visit. And similar a fashionable restaurant, you request to marque reservations first.
Playa Balandra has been a Protected Natural Area (ANP) since 2012. As such, a maximum tally of visitors has since been instituted to guarantee cleanable conditions and sustainability. There are present 2 timeframes to sojourn the beach, greeting and afternoon, each capped astatine 450 visitors. As of 2025, tourists indispensable marque reservations, paying 120 pesos for a integer bracelet done the National Commission of Protected Natural Areas (Conanp).
The bracelets should beryllium purchased earlier arriving astatine the formation arsenic you can’t bargain them there. Locals, meanwhile, are exempted from this policy, provided they person due ID.
Welcome to virtual world successful Los Cabos

While prospective travelers are online readying a Balandra visit, they’ll besides privation to cheque retired the new integer initiatives unveiled by the Los Cabos Tourism Trust (Fiturca), including virtual world tours of hotels and activities.
The destination became the archetypal successful Mexico to participate the Metaverse, acknowledgment to a collaboration with Duba-based institution Nostra. Now, utilizing Oculus VR headsets, imaginable visitors tin acquisition what it feels similar to drawback a marlin oregon play a world-class play people successful Los Cabos earlier they publication a trip. To find retired however to entree the Los Cabos Metaverse, click here.
This caller exertion is expected to boost Los Cabos’ illustration successful countries extracurricular North America — wherever it is already a fashionable abrogation destination — expanding visits from places similar the United Kingdom, Spain and Brazil.
Fiturca has besides partnered with AudioEye to marque accessing its caller integer features casual for everyone, including those with disabilities. Even without VR headsets, the caller Los Cabos 360 instrumentality provides stunning 360-degree views of the apical section attractions and offers easy-to-click, AI-enhanced accusation features.
Chris Sands is the Cabo San Lucas section adept for the USA Today question website 10 Best, writer of Fodor’s Los Cabos question guidebook and a contributor to galore websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily. His specialty is travel-related contented and manner features focused connected food, vino and golf.