Tiny Dr. Simi Desk? Concert series promotes Mexican musicians ahead of SimiFest

The Dr. Simi empire is increasing erstwhile again — this clip with the motorboat of “Simisónico,” a live-session euphony bid from Farmacias Similares that spotlights Mexican performers successful a benignant overmuch similar NPR’s Tiny Desk concerts.

Moreover, the caller bid serves arsenic the authoritative lead-up to the overmuch larger SimiFest 2025, the 2nd yearly mentation of a multiple-act performance that debuted past November astatine Parque Bicentenario successful Mexico City.

The archetypal installment of “Simisónico” connected Aug. 7 featured Enjambre, the two-decades-old stone set with Zacatecas roots that reportedly was the archetypal enactment to beryllium confirmed for SimiFest 2025.

Filmed wrong the Farmacias Similares firm offices successful Mexico City, the tiny performance — though not arsenic crammed arsenic astatine NPR’s offices — featured Enjambre playing songs specified arsenic “Juguete,” “Angustias” and “Impacto.”

The clips rapidly picked up steam connected TikTok and different platforms. A life-size Dr. Simi doll tin beryllium seen sitting motionless down the company’s beforehand table alongside a real-life receptionist (who is really working), portion a costumed Dr. Simi grooves to the bushed among the tiny audience.

“Simisónico is the warmup earlier SimiFest,” Víctor González Herrera, CEO of Farmacias Similares, noted arsenic the bid launched. “The champion bands of the existent Mexican country volition beryllium visiting america astatine our headquarters.”

The task underscores González’s broader effort to nexus his pharmacy chain’s usually lab-coated mascot, Dr. Simi, to younker culture, euphony and societal causes.

Last year’s inaugural SimiFest raised funds for the SíMiPlaneta initiative, which supports reforestation and biology cleanup projects successful 23 Mexican states. SíMiPlaneta translates to YesMyPlanet.

Los Simis poniendo el ambiente en el #Simifest 2024: pic.twitter.com/l3eaOHIcZL

— K (@TransportesK) November 23, 2024

Since then, Farmacias Similares has launched the Dr. Simi marque successful the United States and a enactment of budget-friendly veterinary clinics successful Mexico, featuring Doctora Lares arsenic a caller mascot. The clinics are successful the process of opening 12 caller locations successful metropolitan Mexico City and México state.

Additionally, a caller Dr. Simi formation simulator and store opened past period successful the one-and-half-year-old Aztlán amusement parkland successful Mexico City, and past year, a four-room Dr. Simi depository and café opened successful the Cuauhtémoc borough of Mexico City.

This is successful summation to the implicit 9,500 Farmacias Similares locations crossed each 31 Mexican states and Mexico City, according to Bloomberg and different sources.

As for the upcoming SimiFest 2025, it volition beryllium held connected Saturday, Nov. 29 astatine Mexico City’s Hermanos Rodríguez Racetrack, expanding from 1 to 2 stages. Multiple media outlets accidental Enjambre is confirmed, though the radical isn’t included connected a performance poster that includes bands specified arsenic Empire of the Sun, Leon Bridges, Caloncho, Maribou State, Rhye, Roosevelt, Darius and others.

The charitable ngo volition proceed successful 2025, with proceeds from each summons converted into an “environmental bomb” utilized for planting efforts, organizers said.

Tickets scope from 1,647 pesos (US $88) for wide admittance to 4,270 pesos (US $228) for VIP.

As for “Simisónico,” organizers committedness much sessions from “emerging and established Mexican talent” successful the weeks ahead.

With reports from El Universal, Milenio and Chilango.com