Sony Pictures Chief Issues Message to Cinema Operators

The brag of Sony Pictures has told cinema operators to chopped backmost connected trailers shown earlier the movie begins.

As reported by Variety, Tom Rothman, Chairman and CEO of Sony Pictures Entertainment's Motion Picture Group, told the assemblage astatine CinemaCon 2026 to “get disconnected the advertisement crack.”

“Get escaped of the endless advertizing and substantially shorten the agelong pre-shows,” Rothman said, earlier insisting cinemagoers “don’t adjacent spot the trailers” due to the fact that they program to get fractional an hr precocious hoping to skip each the faff.

Sony Pictures held their showcase astatine CinemaCon 2026 overnight, and you tin cheque retired everything revealed here. Upcoming Sony Pictures movies see Spider-Man: Brand New Day, Spider-Man: Beyond the Spider-Verse, and The Legend of Zelda. It's besides moving connected a live-action Helldivers movie starring Jason Momoa.

Photo by JC Olivera/Sony Pictures via Getty Images.

Photo by Anna Webber/Getty Images for Prime Video.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].