Sheinbaum vows action on Quintana Roo’s sargassum crisis during Tulum visit

President Claudia Shenbaum traveled to Quintana Roo Thursday evening for a play travel focused connected reviving Tulum’s tourism industry, tackling a sargassum seaweed situation that has fouled the region’s beaches and mediating a quality implicit entranceway fees astatine Jaguar National Park.

She gave her Friday property league from the troubled tourer hotspot, which has seen a slump successful tourism implicit the past year, amid elevated levels of violence past twelvemonth and monolithic arrivals of sargassum.

Estamos en Tulum, Quintana Roo. Mañana daremos noticias en la mañanera. pic.twitter.com/DvzJoavKkQ

— Claudia Sheinbaum Pardo (@Claudiashein) July 17, 2026

At the conference, Tourism Minister Josefina Rodríguez unveiled caller measures arsenic portion of the Tulum Reborn plan. The tourism plan, launched past November, seeks to kick-start the region’s declining visitation numbers. The caller strategies see offering escaped introduction to Jaguar National Park for Mexicans, reduced archaeological tract fees, a caller nationalist transport strategy and a programme to pull much flights to Tulum International Airport.

Security officials reported a crisp alteration successful homicides successful the state, and a landmark 2 months without immoderate homicides reported successful Tulum.

Meanwhile, President Sheinbaum and Quintana Roo Gov. Mara Lezama highlighted authorities efforts to combat the influx of sargassum, which has covered the region’s achromatic soil beaches with stinky seaweed and turned the usually crystaline waters a muddy brown.

On Thursday, Environment Minister Alicia Bárcena said 9,000 tonnes of sargassum are presently reaching Quintana Roo beaches each day.

Sheinbaum is expected to denote a elaborate program to tackle the contented connected Saturday. She suggested the solution volition impact “fishing retired the sargassum astatine sea” and recycling it.

Collecting the seaweed successful the water is preferred due to the fact that erstwhile the clumps of brownish algae scope the beaches, it begins to rot, generating toxic hydrogen sulfide.

Sheinbaum volition besides effort to mediate betwixt edifice owners, merchants and tourism promoters who person expressed dissatisfaction with Jaguar National Park — portion of a 2,900-hectare quality reserve and recreational country wrong the Tulum Archaeological Zone.

Since opening successful September 2024, the parkland has been a root of contention owed to precocious introduction fees and due to the fact that it has restricted entree to immoderate of the area’s astir fashionable nationalist beaches.

Mexico launches ‘Tulum Reborn’ strategy to tackle slump successful tourism

Critics accidental the precocious fees person contributed to a driblet successful tourism, prompting petitions to rescind fees and separate the nationalist park from the Tulum Archaeological Zone.

Sheinbaum said she volition bash her champion to resoluteness the situation.

“We are going to spot precisely what is happening … we are going to speech to the hotels, with merchants … and fig retired however to settee this,” she said.

With reports from La Jornada and El Universal