Selena Gómez’s Tajín-inspired makeup kit hits Mexican shelves

Cosmetic marque Rare Beauty, owned by U.S. histrion and vocalist of Mexican descent Selena Gómez, has launched an exclusive, limited-edition constitution kit successful collaboration with the Mexican seasoning Tajín, which is present disposable for acquisition successful Mexico. 

“This collab is simply a solemnisation of what makes america unsocial — our culture, our vigor and the moments that bring america together,” Gómez said successful a property statement. “Just similar Tajín, these shades bring boldness, warmth and a spark of joyousness to each occasion.” 

The constricted variation acceptable includes a 0.11 fluid ounce vessel of Positive Light Luminizing Lip Gloss successful the Classic shade, a terracotta colour with golden and copper shimmer, and a 0.25 fluid ounce vessel of Soft Pinch Liquid Blush successful the Chamoy shade, a heavy reddish with a brownish undertone. Both connection lukewarm and archetypal tones, inspired by 2 emblematic Mexican flavors and colors.

Tajín Classic is made from a substance of dried chilies, dehydrated citrus and oversea salt, portion Chamoy is simply a Mexican seasoning that combines sweet, sour, salty and spicy flavors. But bash not fret – the lipsticks bash not really incorporate Tajín.

The acceptable costs astir 730 Mexican pesos successful Mexico (US $39) and is disposable online done Rare Beauty’s authoritative website and astatine Sephora México, some successful carnal and integer stores. Customers are constricted to 2 sets per order.

Consumers’ effect has been affirmative connected societal media, with comments expressing nostalgia and enthusiasm. 

“The mode my sisters and I would play with chamoy arsenic articulator gloss increasing up,” an Instagram idiosyncratic commented connected Rare Beauty and Tajín’s station promoting the collaboration. “Amoooo (love it),” she wrote. 

Another idiosyncratic said successful a TikTok video that the caller collaboration was “made successful heaven.” 

Beyond the amusive of it, Gómez said that she chose Tajín due to the fact that it’s a merchandise she grew up with and that she has consumed passim her life. The actress’s father, Ricardo Joel Gómez, is primitively from Monterrey, Nuevo León. However, her grandparents, Mary and Ricardo, are from Guadalajara, Jalisco, the precise birthplace of Tajín. 

Gómez, who roseate to fame arsenic a Disney Channel kid star, has expressed however arrogant she is to person Mexican roots. 

“I’m a arrogant third-generation Mexican-American, and my family’s travel and sacrifices helped maine get to wherever I americium today,” she told Vogue successful an interview. Even aft her parents’ divorcement erstwhile she was 5 years old, Gómez has said that her father’s household instilled successful her “a diverseness of customs and traditions” that made her beingness “much richer” and helped her go the idiosyncratic that she is today.

This isn’t Gómez’s archetypal collaboration with a nutrient marque successful a motion to her Mexican heritage. In May, she teamed up with Oreo to motorboat limited-edition cookies inspired by horchata, a Mexican portion made from a basal of atom water, condensed beverage and cinnamon.  

With reports from Remezcla, Radio Fórmula and Quién