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Physicist Brian Cox has thanked YouTube for taking down accounts that utilized AI to make deepfakes of him saying “nonsense” astir comet ATLAS 3i — but was near wondering what the semipermanent solution is.
Cox, Professor of Particle Physics astatine The University of Manchester and prima of a fig of high-profile subject documentaries, took to X / Twitter earlier this week to kick astir what helium described arsenic “AI shite of maine popping up connected YouTube.”
“The wide regularisation is that if I look to accidental thing that you hold with and you are a UFO nobber, level world doorbell extremity oregon deliberation comet ATLAS 3i is simply a spaceship, it’s fake,” helium said successful the tweet, present viewed 618,500 times.
A batch of this revolves astir 3I/ATLAS, which was discovered connected July 1, 2025. Since then, astronomers person been moving towards knowing the comet because, dissimilar different comets, 3I/ATLAS doesn't orbit the Sun. It's an interstellar comet, and 1 of lone 3 we've ever seen. That means it entered our Solar System from elsewhere successful the Galaxy, and volition yet exit it, and erstwhile it does permission our Solar System it volition beryllium gone forever. 3I/ATLAS is thought to beryllium astatine slightest 7 cardinal years old, making it apt doubly arsenic aged arsenic Earth, and the oldest comet we've ever seen.
Some radical are saying 3I/ATLAS could beryllium an alien mothership conducting a hidden maneuver astir the sun, and present salient scientists are discovering deepfakes showing them saying conscionable that.
In effect to calls for YouTube to instrumentality action, Cox tweeted: “We support telling them and they are bloody slow.”
It present appears YouTube has taken action, although, according to Cox, constricted to the much salient accounts. In a tweet, helium wondered however this volition each play out.
“Thanks to @YouTube for taking down the much salient AI accounts of maine rapidly - I’m not definite what the solution to this volition beryllium successful the longer term. Doesn’t substance truthful overmuch if it’s nonsense astir a comet - but successful different areas of subject and surely authorities it’s intelligibly important. Interested to cognize what you think?”
This isn’t the archetypal clip celebrities person complained astir deepfakes. Earlier this month, Keanu Reeves deed retired astatine AI deepfakes of the John Wick prima selling products without his permission, insisting "it's not a batch of fun." In July, it was reported that Reeves pays a institution a fewer 1000 dollars a period to get the likes of TikTok and Meta to instrumentality down imitators.
In 2023, Tom Hanks warned fans that an AI mentation of his likeness was being utilized without his consent successful an online advert for a dental plan. Last year, Morgan Freeman thanked fans who alerted him to AI-generated imitations of his dependable online aft a bid of videos created by idiosyncratic posing arsenic his niece went viral.
And successful May this year, Jamie Lee Curtis was forced to entreaty to Meta CEO Mark Zuckerberg successful an Instagram station due to the fact that she couldn’t get the institution to propulsion an AI-generated advertisement that featured her likeness for “some bullshit that I didn’t authorize, hold to oregon endorse.”
As for ATLAS 3i, Cox insisted it is, successful fact, a comet, and not a spaceship.
“Just to beryllium wide - fixed caller drivel connected enactment - Comet 3I/Atlas is simply a comet, made of c dioxide and h2o ices and bits of different stuff,” helium tweeted. “It is wholly earthy successful origin, its orbit is arsenic expected and it volition whizz astir the prima and past vanish disconnected into the postulation again. If it ever encounters different inhabited star strategy successful the acold aboriginal I anticipation the surviving things determination are much sensible than america and bask it for what it is - a visitant from elsewhere successful the postulation - a pristine lump of stone and ices which formed astir a distant, possibly long-dead prima billions of years agone and galore airy years away, conscionable passing through. Isn’t that fantastic enough?”
Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].
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