New Poppy Playtime Figures From McFarlane Toys Revealed | IGN Fan Fest 2026

Chapter 5 of the fashionable endurance fearfulness crippled Poppy Playtime conscionable came out, but present fans of the game’s creepy monster dolls are person to having a Huggy Wuggy of their precise own. As portion of IGN Fan Fest, McFarlane Toys is revealing immoderate brand-new looks astatine its enactment of Poppy Playtime figures.

The lineup, which includes 4.5-inch, 7-inch, and 12-inch models, features fan-favorite characters similar Huggy Wuggy, Kissy Missy, Killy Willy, and Harley Sawyer. The 7-inch figures volition beryllium disposable for pre-order February 27. You tin acquisition the full lineup successful stores similar Walmart, Target, and GameStop, arsenic good arsenic online astatine Amazon, BigBadToyStore, Entertainment Earth, and the McFarlane Toys Store this Spring.

I spoke exclusively with Todd McFarlane astir his company’s collaboration with Mob Entertainment, shaper of Poppy Playtime, and what makes the crippled the cleanable people for collaboration.

New Poppy Playtime figures from McFarlane Toys

“They’re toys,” McFarlane says of the game’s characters. “My occupation is to conscionable [see] however overmuch accuracy tin we get with what is already fashionable due to the fact that you're going from a level surface to thing that's tangible successful your hand. If you look astatine Disney, Pixar came up with this thought called Toy Story. We ever thin into the spot [of the IP. With Poppy Playtime], you’ve got a fashionable crippled radical like. They’re based connected toys and they look toy-etic truthful you go, ‘Of course.’ Superman isn't a toy, truthful you go, ‘Well, let's marque 1 of him.' Freddy Krueger isn't a toy, but you go, ‘Let's marque 1 of him.’ But erstwhile you person thing that is already successful that vein, past you go, ‘Shoot, present we go.’"

McFarlane says that the squad felt it was important to connection a assortment of options for consumers with antithetic budgets. With the halfway 7-inch Poppy Playtime figures, the unit astatine McFarlane implemented a hybrid plan combining articulation points with bendable sections to accurately replicate the characters' curved movements from the game. Those figures volition see swappable hands and heads, bases that interlink, packaging that tin beryllium utilized arsenic backdrops, and different accessories.

Along with the 7-inch figures, 4.5-inch bendy figures volition beryllium disposable that volition retail for nether $10. Larger 12-inch bendy figures volition beryllium sold arsenic good for astir $20, which McFarlane says represents the “best value” of the line.

McFarlane says that erstwhile it came to moving retired a collaboration with Poppy Playtime, his company’s concern with Mob Entertainment checked each the boxes. “The Mob guys are a radical of radical trying to bash their passionateness project,” helium says. “In this case, the passionateness task worked. I similar hanging retired with radical who are a small spot fearless and are consenting to instrumentality chances. And artistically, they’re chill to look at!”

For their part, the squad astatine Mob digs heavy into assemblage feedback to find which characters should get a dense propulsion erstwhile it comes to merchandising. Tyler Sanchez, Senior Social and Growth Manager for Mob Entertainment, is astatine the halfway of those efforts.

“That's portion of my occupation really, going successful and listening to the fans,” Sanchez says. “Not lone erstwhile we motorboat a game, but whenever we enactment retired a caller YouTube video. I person full dashboards of quality popularity that I tin thin into and past archer our licensing team, ‘Hey, radical truly really similar CatNap! We should absorption connected making much merchandise for CatNap.' Leaning into what the assemblage wants helps widen the beingness of the game.”

Beyond merchandising, Sanchez says that Mob's attraction to assemblage absorption really tin impact however aboriginal chapters of Poppy Playtime play out.

“I was watching a playthrough and they got to the Pianosaurus and saw him eating connected the bottommost and [the streamer] was conscionable like, 'My boy, I'm truthful excited.' Pianosaurus turns astir and runs and past Doey conscionable takes him and slams him and fundamentally murders him. And [the streamer] said, 'Was that it? Is that forever? Is helium dead?' And it was conscionable similar this infinitesimal wherever [I thought], ‘Oh god, we're conscionable going to interruption truthful galore people's hearts by sidesplitting this character.’ And truthful due to the fact that of that, I really took it upon myself to constitute further lore for Pianosaurus.”

Beyond games and a caller enactment of toys, the Poppy Playtime beingness is rapidly expanding. Back successful 2024, Legendary Entertainment announced that they were moving connected a movie adaptation of the series. Details of the movie are sparse astatine the moment, but the characters look ripe for further adaptations. When I asked Sanchez if helium could springiness immoderate hints arsenic to the aboriginal of the Poppy beingness helium demurred. “All I tin accidental is: Stay tuned.”

Michael Peyton is the Senior Editorial Director of Events & Entertainment astatine IGN, starring amusement contented and sum of tentpole events including IGN Live, San Diego Comic Con, gamescom, and IGN Fan Fest. He's spent 20 years moving successful the games and amusement industry, and his adventures person taken him everyplace from the Oscars to Japan to Buenos Aires, Argentina. Follow him connected Bluesky @MichaelPeyton