Nearly 5M tourists to visit Mexico during end-of-year season

Mexico is expecting astir 5 cardinal tourists for the 2025-2026 year-end holidays, chiefly betwixt Dec. 20 and Jan. 11, according to Tourism Minister Josefina Rodríguez Zamora.  

This summation represents a maturation of conscionable implicit 5% compared to the erstwhile end-of-year season, underscoring the spot of Mexico’s tourism industry.  

“The end-of-year play is cardinal for the sector: it mobilizes millions of people, strengthens the section system and consolidates tourism arsenic a captious motor of well-being for Mexican families,” Rodríguez said. 

At the nationalist level, the mean edifice occupancy complaint is expected to scope 56.6%, with immoderate destinations expected to transcend 80%. Cancún, Riviera Maya, Los Cabos and Puerto Vallarta are immoderate of the destinations with the highest occupancy rates and visitant numbers. 

The 4.9 cardinal tourists headdress disconnected a twelvemonth of beardown show for the sector: Between January and October, Mexico welcomed 16 cardinal planetary arrivals by air, according to authoritative figures.

La Navidad se vivió con magia en estos Pueblos Mágicos, donde las tradiciones, las luces y la calidez de su gente llenaron cada rincón de alegría. En México, la Navidad se celebra compartiendo cultura y unión. ✨🎄#VisitMexico #PueblosMágicos #NavidadEnMéxico pic.twitter.com/53qlVZk3Io

— Visit México (@VisitMex) December 30, 2025

Rodríguez added that implicit the past 3 years, Mexico has seen an mean summation of 504,795 tourists during the wintertime vacation season.

“These percentages correspond overmuch much than conscionable numbers,” she said. “They are a wide objection of however tourism drives shared prosperity, bringing opportunities to communities, tiny businesses and workers passim the country.” 

This sustained maturation besides aligns with projections from a caller survey by Google and the planetary nonrecreational services web Deloitte, which estimates that Mexico is connected way to go one of the world’s apical 5 most-visited destinations. According to the study, planetary arrivals are expected to emergence from 45 cardinal successful 2019 to 90 cardinal by 2040. 

Looking ahead, tourism is projected to play a pivotal relation successful Mexico’s system adjacent year, starting with the 2026 FIFA World Cup, which is expected to bring an further 5.5 cardinal tourists betwixt May and July. 

In April, Acapulco volition besides big the 50th Tianguis Turístico (Tourism Fair), the country’s largest level for promotion and concern successful the tourism sector, and 1 of the astir important of its benignant successful the Americas.

That momentum volition proceed done November, erstwhile Guadalajara, Jalisco, hosts the archetypal variation of ITB Americas – inspired by ITB Berlin – a cardinal lawsuit for professionals successful the events and conferences industry.

With reports from Punto MX