Nearly 40% of businesses in Mexico now using AI, says AWS executive

There has been a important summation successful the usage of artificial quality (AI) successful Mexico’s concern assemblage implicit the past year, Amazon Web Services’ (AWS) General Manager, Rubén Mugártegui, said during the league re:Invent successful Las Vegas, Nevada, past week. 

Around 495,000 companies successful Mexico person adopted AI implicit the past year, with 2 cardinal businesses present utilizing the technology, oregon astir 38% of the country’s concern sector, according to Mugártegui.  

While much companies are utilizing AI, astir 72% of these firms are lone utilizing it for basal services, specified arsenic writing, translation oregon airy automation. 

A reported 88% of companies claimed the usage of AI has accrued productivity, arsenic good arsenic boosted gross oregon profits by astatine slightest 16%. Meanwhile, 96% of organizations said they planned to summation their IT fund successful 2026, with AI being the third-biggest concern area. 

AWS precocious held an Impact Bootcamp successful Mexico, hosting 50 Mexican entrepreneurs who received US $5,000 successful AWS credits to further make their projects, with galore coming from underrepresented communities successful Chiapas and Oaxaca.

However, astir 55% of Mexican companies said that a deficiency of trained unit is restricting them from utilizing much analyzable AI models. 

To enactment workforce development, AWS volition grow its concern with Mexico’s Economy Ministry to supply 300 escaped courses successful Spanish and bid 500,000 radical by 2028, said Mugártegui.

This is existent transportation and existent momentum. Recently, we gathered founders for the AWS Impact Bootcamps powered by Techstars successful Mexico City 🇲🇽, New York City 🇺🇸, and London 🇬🇧.

During these two-day workshops, we dove into strategy, lawsuit discovery, pitching and fundraising.… pic.twitter.com/JJVLMRrt9E

— Techstars (@Techstars) November 6, 2025

AWS precocious celebrated a decennary of enactment successful Mexico and confirmed an concern of $5 cardinal successful the improvement of its caller unreality portion successful the country. The institution is thought to lend astir $1 cardinal a twelvemonth to Mexico’s GDP and make astir 7,000 nonstop and indirect jobs.  

Pace of AI adoption successful Latin America hindered by investment, skills

A November study from the United States cloud-based bundle steadfast Salesforce showed that the deficiency of investment, constricted innovation and a important skills spread successful Brazil, Mexico and Argentina are limiting AI uptake. 

The findings are based connected information from an “AI Upskilling Survey,” conducted with 14,231 adults successful 13 planetary markets.

“The deficiency of investment, the dilatory adoption rate, and, crucially, the skills spread successful the workforce are holding the portion back,” according to Alejandro Anderlic, Salesforce’s Director of Government and External Affairs for the region. 

In Mexico, 45% of those surveyed acknowledged the antagonistic interaction of the deficiency of skilled AI workers. Meanwhile, astir fractional of Latin American adults thought their governments were not doing capable to beforehand AI training. 

Salesforce announces concern of US $1B to accelerate AI adoption successful Mexico

Salesforce’s Global AI Readiness Index evaluates 16 markets crossed 31 indicators successful 5 dimensions. While the United States led the scale with 39.7 retired of 50 points, Mexico was awarded conscionable 15.3 points. Meanwhile, Mexico scored 3.3 for AI adoption, compared to the planetary mean of 5.8. 

To assistance boost AI adoption, successful October, Salesforce announced an concern of $1 cardinal successful Mexico implicit the adjacent 5 years to grow operations, foster a integer translation and accelerate the adoption of AI.  

With reports from Milenio, Bloomberg Linea and Infobae