Nayarit expects a million visitors this summer, bringing a 5 billion-peso boost to its economy

Summer abrogation has begun and Nayarit officials are projecting a 5 billion-peso windfall from the 1 cardinal tourists expected to sojourn the state’s beaches and pueblos mágicos.

State and national officials launched Operation Summer Vacation 2025 connected July 4, a programme aimed astatine providing information to tourists and Nayarit residents. The strategy involves authorities and national security, health, civilian extortion and tourism agencies.

Plenty of seaside micro-destinations person earned the state’s seashore the rubric of Riviera Nayarit.
(Michele Feola/Unsplash)

Hotel occupancy successful the state’s coastal areas is projected to scope 88%, contributing mightily to the 5 cardinal pesos (US $270 million) expected to participate the authorities this summer.

While providing an update this week, authorities Tourism Minister Juan Enrique Suárez del Real spoke of the maturation successful home and planetary tourists and visitors to Nayarit successful caller years. 

He said that portion astir two-thirds of visitors to Nayarit get by land, much than 60% of passengers arriving astatine the Puerto Vallarta International Airport successful neighboring Jalisco sojourn destinations successful Nayarit. This translates to astir 4 cardinal tourists arriving by aerial each year, helium said.

Suárez del Real said Governor Miguel Ángel Navarro has prioritized aerial connectivity with new planetary routes arriving astatine the Tepic International Airport (TPQ) from the U.S. and a nonstop formation from Canada owed to motorboat successful December. The airdrome successful Tepic, the authorities capital, officially became an planetary airdrome successful 2009, but a July 16 formation from Los Angeles was TPQ’s first-ever planetary arrival.

Navarro oversaw a 4.1 billion-peso (US $221 million) renovation task to grow TPQ’s runways and physique a caller terminal and a caller power operation that helium said further strengthens the state’s presumption arsenic a cardinal destination for planetary tourism.

The tourism curate called connected each Nayaritenses “to clasp tourism arsenic a substance of shared work and commitment,” He said that beyond entertainment, tourism means “meeting each the needs of those who sojourn Nayarit with prime and efficiency.”

With reports from El Universal and El Economista