Mr. Worldwide? Farmacias Similares launches Dr. Simi brand in the US

The cause store concatenation Farmacias Similares and its iconic mascot Dr. Simi are person to gaining a foothold successful the United States aft astir 2 decades of trying to grow the pharmacy northbound of the border.

On Monday, the institution inaugurated its caller bureau successful downtown Austin, the Texas authorities capital, lone 500 meters southbound of the authorities capitol building. 

Director Víctor González Herrera presided implicit the ceremonial ribbon-cutting ceremony, describing the lawsuit arsenic “the cleanable moment” to participate the U.S. market. The tract features 2 offices, a committee country and a meditation room.

“The archetypal effort was implicit 20 years agone with my father; years later, we made different attempt, but destiny didn’t let it to flourish. Today is the cleanable infinitesimal for Dr. Simi to get not lone arsenic a commercialized endeavor but besides to widen its ngo of enactment and assistance to this large nation,” González said.

The Austin operations halfway — to beryllium known arsenic Dr. Simi US — volition supply non-prescription generic drugs and wellness supplements, and, via an confederation with CVS Pharmacy, volition besides proviso products via e-commerce utilizing platforms specified arsenic Amazon.

Initial enlargement plans for Dr. Simi US volition absorption connected California and Texas, but the institution expects to yet unfastened offices successful the states of New York, Illinois, Arizona and Florida. 

“Our strategical program is based connected reaching cities wherever 70% of Latinos live,” said Ramón Soler, the manager of Dr. Simi US.

Beyond its basal commercialized goals, González said the company’s ngo “will stress the societal committedness that characterizes the Farmacias Similares brand” wrong a semipermanent imaginativeness that includes information successful taste and sporting events specified arsenic the 2026 World Cup which volition beryllium co-hosted by Mexico, the U.S. and Canada. 

Farmacias Similares officials accidental they are assured Dr. Simi US volition find its niche contempt the ongoing contention implicit tariffs.

On April 2, U.S. President Donald Trump is expected to denote his latest circular of tariffs though Mexican President Claudia Sheinbaum is hopeful that Mexico volition beryllium excluded.

The institution was encouraged by the inroads it made into California via its non-profit, charitable enactment Fundación del Dr. Simi during January’s tragic fires successful Los Angeles. The instauration provides assistance for those successful request successful areas specified arsenic health, nutrition, acquisition and sports.

With reports from Milenio and Merca 2.0