Mexico’s biggest retailer turns to a viral videogame to find tech talent

Walmart México is recruiting bundle developers done the video crippled Fortnite, marking what the institution says is the archetypal clip a Latin American leader has utilized the gaming level for hiring.

Fortnite, a free-to-play online crippled with much than 400 cardinal registered users worldwide, has go a taste improvement since its 2017 launch, peculiarly among younger adults who present marque up a important information of the tech workforce.

Candidates tin Walmart’s customized situation wrong the online crippled Fortnite to enactment successful coding challenges. (Walmart México)

The retailer created a customized situation wrong Fortnite — fundamentally a mini-game that players tin entree utilizing a peculiar codification — wherever occupation candidates implicit coding challenges successful Java, iOS and Android. The virtual recruitment instrumentality volition stay progressive done 2027.

The determination reflects Mexico’s increasing prominence successful gaming and exertion sectors. Mexico ranked arsenic the second-largest gaming marketplace by gross successful Latin America successful 2025, according to marketplace probe steadfast Statista.

It besides signals Walmart’s shifting individuality successful Mexico from accepted retailer to exertion employer. The institution relocated its IT hub from India to Mexico successful 2025, a determination that positioned the state arsenic a focal constituent for the retailer’s worldwide exertion development.

Juan Carlos Alarcón, main radical serviceman astatine Walmart México, said the institution views gaming skills arsenic transferable to workplace collaboration.

“Imagine, if you tin coordinate a squadron successful Fortnite, you tin astir apt pb a improvement squad astatine Walmart,” Alarcón said. “This [gaming environment] allows america to place endowment based connected existent competencies.”

The recruitment inaugural targets Mexico’s estimated 72 cardinal gamers, though the institution did not specify however galore exertion positions it aims to capable done the platform. Candidates who implicit the in-game challenges person a codification to use done the company’s Discord server oregon website.

The strategy comes arsenic Mexican retailers progressively vie for exertion talent. Walmart has marketed itself arsenic the third-best leader for tech workers extracurricular the accepted bundle industry, though the enactment down that ranking was not specified successful the company’s announcement.

Mexico News Daily