Mexico launches ‘Tulum Reborn’ strategy to tackle slump in tourism

The Mexican authorities launched a 128-action strategy named Tulum Reborn: Fairer, Safer and More Sustainable connected Friday, successful effect to the caller diminution successful tourism to the Caribbean seashore destination. 

Tulum successful Mexico’s Yucatán Peninsula welcomed conscionable implicit 1.3 cardinal tourists betwixt January and October. Meanwhile, Tulum International Airport, which commenced operations successful December 2023, experienced a 9.4% summation successful rider traffic, according to Mexico’s Tourism Minister Josefina Rodríguez.  

The town’s mean edifice occupancy stands astatine 75.8%. However, successful September, occupancy fell 17.5 percent points compared to the aforesaid period past year, from 66.7% to 49.2%, according to the authorities Tourism Ministry (Sedetur).

Videos person besides circulated connected societal media successful caller months showing bare streets, restaurants and beaches, giving origin for interest crossed Tulum’s tourism industry.

While Tulum’s Mayor Diego Castañón said the concern has been made worse by a smear run orchestrated by the backstage assemblage and societal media influencers, respective factors have, successful fact, contributed to the autumn successful tourism.

Elevated prices, controversial rules regarding nationalist entree to beaches and greater quantities of seaweed during the summertime months person been blamed for driving tourists away. 

A crisp driblet successful edifice occupancy has the Tulum tourism assemblage worried

To tackle the decline, the authorities announced determination volition beryllium escaped entree to nationalist beaches — without nutrient oregon beverage restrictions — successful Jaguar National Park and the edifice zones arsenic portion of its Tulum Reborn strategy.

The strategy was developed with consultation crossed assorted institutions astatine antithetic levels of government, according to Rodríguez.  

“The plan and instauration of the campaign… is underway; this includes the promotion of tourer routes and products successful the region, and the integration of a calendar of high-impact taste and tourer events,” Rodríguez stated.

Tulum Reborn is centered astir 4 pillars: the orderly regularisation of tourer attractions, liable municipality and biology management, tourism improvement and promotion and the broad betterment of infrastructure and facilities. 

Two entrances are present unfastened to Jaguar Park, providing entree to the 4 beaches wrong the protected area. In addition, 2 caller nationalist entree points person been established successful the edifice zone, to Conchitas Beach and Playa del Pueblo.  

The parkland volition beryllium unfastened 365 days a twelvemonth with entree to visitors and residents alike. Quintana Roo’s Governor, Mara Lezama, stressed that entree to nationalist beaches is simply a cardinal right. 

“We invitation everyone – locals, nationals, and foreigners – to travel in… walking, moving oregon cycling and bask [the beaches] to the fullest,” said Lezama.

Lezama besides announced that the portion volition soon big “Tulum, the Show,” arsenic portion of the Mexico Aerospace Fair, which is expected to pull 20,000 visitors, arsenic good arsenic the PGA Tour Professional Golf Tournament and respective different high-impact events. 

With reports from El Universal and Quadratín Quintana Roo