Mexico is fourth-largest market for branded residences, with Riviera Maya to see major growth

Mexico is the fourth-largest marketplace globally for branded residences and 3rd for developments presently nether construction, according to a 2025 survey by Onirius Hospitality Advisors.  

These types of residences harvester the exclusivity of recognized plan brands — specified arsenic Armani, Nautica and Elie Saab, among others — with amenities and services equivalent to those of a five-star hotel. These properties are highly valued successful the marketplace and tin fetch premiums of betwixt 30% and 60% compared to non-branded developments.  

“The occurrence of the branded residence exemplary lies successful achieving an optimal equilibrium betwixt a edifice with a globally prestigious brand, first-class residences with year-round edifice service, and a rental programme that supports the concern of the parties,” Luis Ruiz, spouse astatine Onirius Hospitality Advisors, told the quality mag Expansión.

These properties connection high-level services specified arsenic concierge, wellness experiences, specialized gastronomy and rental programs. 

Once concentrated successful iconic luxury markets similar Dubai and Miami, these types of residences present widen to different large cities worldwide. In Mexico, these cities see Mexico City, Los Cabos and formation destinations successful Riviera Nayarit and the Mexican Caribbean.

Notably, Mexico is 1 of lone 2 countries successful Latin America (alongside Brazil) that are considered emerging powerhouses of branded residences. 

According to Ruiz, Mexico offers the perfect conditions for the sustained maturation of this model, arsenic it continues to spot planetary demand, has an established tourism manufacture and is adjacent to the United States. 

“The state offers unbeatable conditions for this benignant of development: connectivity, unchangeable demand, and a consolidated offering of edifice brands that are present moving into the residential sector,” said Luis Ruiz, spouse astatine Onirius.

With much than 50 projects successful cognition oregon development, Mexico is expected to transcend 50% maturation successful this existent property marketplace by 2030, with the Caribbean arsenic the main driver. The firm’s study revealed that the fig of branded residences successful the Riviera Maya is expected to turn a staggering 233% implicit the adjacent 5 years. 

Mexico’s maturation successful branded residences is portion of a planetary inclination showing that the colonisation of ultra-high-net-worth individuals (UHNWI) is expected to summation by astir 30% by 2027.  

“High-net-worth buyers are nary longer conscionable looking for property. They’re investing successful lifestyle, marque worth and semipermanent growth,” Christopher Cina, Director of Sales astatine existent property bureau Betterhomes, said. 

According to the luxury hotelier Four Seasons, “people present prioritize location offices, wellness areas and community-driven amenities. It besides reinforces the value of information and thoughtful management.”

Leading the inclination is Dubai, with a whopping 160% maturation successful these types of residences implicit the past 10 years, followed by Miami, New York and Phuket.

With reports from Real Estate Market, Obras Expansión and James Edition