Matthew McConaughey Trademarks 'Alright, Alright, Alright' to Combat AI Misuse

Matthew McConaughey has heard his iconic “alright, alright, alright” catchphrase repeated backmost to him since it archetypal near his lips successful 1993, and a caller trademark filing from the histrion volition assistance guarantee AI doesn’t bargain immoderate of his thunder.

The Interstellar prima took steps to support himself from theft erstwhile moving with attorneys astatine instrumentality steadfast Yorn Levine to unafraid trademarks related to immoderate of his catchiest lines (via The Wall Street Journal). The extremity is to support ownership implicit his voice, likeness, and transportation arsenic the usage of unauthorized artificial quality worldly becomes much prevalent.

Matthew McConaughey. Photo by David Buono/Icon Sportswire via Getty Images.

“Alright, alright, alright,” the enactment McConaughey famously brought beingness to successful 1993’s Dazed and Confused, is nary uncertainty the astir notable audio trademark registered by the actor. Other successfully filed trademarks see a three-second video of the histrion successful beforehand of a Christmas histrion and a seven-second video of him lasting connected a porch. It doesn’t look the enactment was inspired by immoderate incidental of misuse successful particular, alternatively suggesting the trademarks volition assistance combat imaginable contented related to AI successful the future.

“My squad and I privation to cognize that erstwhile my dependable oregon likeness is ever used, it’s due to the fact that I approved and signed disconnected connected it,” the histrion told The Wall Street Journal successful an email. “We privation to make a wide perimeter astir ownership with consent and attribution the norm successful an AI world.”

Hollywood and artists everyplace person been rocked by AI arsenic the exertion has improved successful caller years. Video crippled dependable actors who are members of the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) went connected onslaught successful enactment of regularisation for generative AI successful July 2024 and concluded the onslaught successful June 2025. Avatar and Titanic mastermind James Cameron has been vocal astir his concerns related to AI performances arsenic precocious arsenic past month, saying the thought of performances generated from scratch was “horrifying.”

McConaughey and different actors already person immoderate extortion from AI misuse arsenic the exertion is progressively utilized to propulsion from their likenesses without permission. Kevin Yorn, 1 of the star’s lawyers, admits helium isn’t definite however a situation to 1 of his trademarks could play out.

“I don’t cognize what a tribunal volition accidental successful the end,” Yorn said. “But we person to astatine slightest trial this.”

As McConaughey gets proactive astir his spot arsenic an histrion successful an AI world, there’s nary telling however different actors whitethorn travel suit. For more, you tin work up connected however New York became the archetypal authorities to necessitate transparency with AI actors past month.

Photo by David Buono/Icon Sportswire via getty Images.

Michael Cripe is simply a freelance writer with IGN. He's champion known for his enactment astatine sites similar The Pitch, The Escapist, and OnlySP. Be definite to springiness him a travel connected Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).