Marvel's Avengers: Doomsday Teaser Strategy Is Clearly Working

Marvel's 4 Avengers: Doomsday teasers person eclipsed 1 cardinal views online already, validating Disney and Marvel's unsocial attack to promoting the upcoming movie that volition prima Robert Downey Jr. arsenic Dr. Doom and spot the instrumentality of Downey's chap Avengers costars Chris Evans (as Steve Rogers), Chris Hemsworth (as Thor), and Shuri (Letitia Wright), on with OG live-action X-Men stars Patrick Stewart (as Professor Xavier), Ian McKellan (as Magneto), and James Marsden (as Cyclops), on with The Fantastic Four: First Steps's Ebon Moss-Bachrach (as The Thing).

The billion-view study for the Doomsday teasers comes from The Hollywood Reporter, who says that insiders person told them that the fig is astatine 1.02 cardinal views. This of people doesn't see each of the eyeballs connected these teasers erstwhile they each screened successful beforehand of Avatar: Fire and Ash for 1 week each successful successive weeks.

The unsocial teasers aren't adjacent teasers. Or trailers. So says the directors of Avengers: Doomsday, Joe and Anthony Russo. They're stories. They told fans to "pay attention," and 1 instrumentality did, and that person's mentation astir what different communicative the trailers are gathering is gaining traction online.

If you missed immoderate of the not-teasers-or-trailers, you tin ticker the astir caller 3 below.

Ryan McCaffrey is IGN's enforcement exertion of previews and big of some IGN's play Xbox show, Podcast Unlocked, arsenic good arsenic our monthly(-ish) interrogation show, IGN Unfiltered. He's a North Jersey guy, truthful it's "Taylor ham," not "pork roll." Debate it with him connected Twitter astatine @DMC_Ryan.