Kia Mexico to expand Nuevo León operations

South Korean automaker Kia says it volition not beryllium deterred by U.S. import tariffs and volition support its accumulation operations successful Mexico.

Horacio Chávez, managing manager of Kia México, said the institution plans to nutrient 280,000 of its fashionable K3 and K4 models astatine its works successful the authorities of Nuevo León, portion besides investing successful its grooming facility.

🚘 KIA fortalece su presencia en #México con inversión de 150 mdd en planta de Nuevo León 👇https://t.co/CXJjzpRw3O

— Abogados Del Consumidor (@consumidoraboga) May 27, 2025

The K4, which is exported from Mexico to 66 countries, including Canada and the U.S., is produced exclusively astatine Kia’s works successful Pesquería, Nuevo León.. The institution invested US $150 cardinal successful the works past twelvemonth to grow K4 production, which came connected the marketplace successful March 2024.

“The K4 volition comprise 60% of this year’s production,” Chávez said, adding that the institution plans to broaden K4 exports but volition proceed to export to the U.S.

“Despite the commercialized tensions caused by the U.S. president, Kia volition support its operations successful Mexico,” Chávez told Milenio newspaper. “We admit that [the Mexican government] is doing everything it tin and, it seems to me, is doing it well.”

Chávez acknowledged that it is hard to task however agelong the commercialized uncertainty volition last. He admitted that “this could make definite circumstances, but for the infinitesimal determination are nary changes [in our plans].

According to El Universal newspaper, Kia is paying portion of the tariff levied connected U.S. imports, but declined to accidental however much. Chávez said the automaker is analyzing however to summation North American contented successful its vehicles to trim tariff impact.

To exemplify this commitment, Chávez said Kia volition beryllium expanding its grooming halfway “to summation its capableness by 400%.” Kia and its dealers volition besides walk US $15 cardinal this twelvemonth to remodel the company’s 100 Mexican dealerships.

Kia besides has accumulation facilities successful Europe and India, truthful adjustments could beryllium made if necessary. The North American marketplace remains an important marketplace for Kia, however, and since arriving successful Mexico successful 2016, the state has been a cardinal portion of its planetary strategy.

With reports from Milenio, El Universal and Telediario