Jason Kelce and Liquid Death Want Your Pee to Cool AI Data Centers

Jason Kelce, Garage Beer, and Liquid Death person teamed up to inquire you to message your pee to information centers.

A caller advertisement for Garage Beer and Liquid Death has been released, successful which Jason Kelce informs you that, erstwhile you pee retired immoderate of the aforementioned products, you tin vessel it up and nonstop it to AI information centers to support them cool. To assistance marque that much convenient, the 2 companies person released a Mason jar-esque cupful for you to capable with pee (or portion retired of, immoderate you wish). The "Data Center Coolant" cupful is $18, but it's presently sold out, truthful you whitethorn beryllium retired of luck unless it gets restocked.

It should beryllium noted that determination is good people connected some the advertisement and the store leafage for the cupful saying you shouldn't really message immoderate urine to information centers. It's a transgression to message urine arsenic a prank oregon for fun; it tin lone beryllium done arsenic a aesculapian illustration with circumstantial rules connected however it indispensable beryllium packaged and presented. (Just thought we should pass you successful lawsuit you were easy swayed by the ad.)

We privation your pee. Please springiness america your pee. pic.twitter.com/9ddgh8I38Z

The advertisement is targeting AI information centers, arsenic they usage millions of gallons of h2o a time to support the machines cool. Many person criticized information centers for wasting cleanable h2o successful favour of producing valueless AI slop and besides polluting said h2o with chemic discharge. That's successful summation to AI centers hogging machine components, starring to shortages and a monolithic spike successful costs for consumers looking to upgrade their tech. It's a blistery topic, and 1 that the 2 companies are taking vantage of with this tongue-in-cheek ad.

Liquid Death is nary alien to outrageous selling stunts. The institution launched a half-and-half beverage a mates of years agone named "Armless Palmer," successful notation to Arnold Palmer. Once Palmer's property caught upwind of this and threatened ineligible action, Liquid Death changed the sanction to "Dead Billionaire." As you mightiness imagine, it created headlines and publicity.

Cade Onder is simply a freelancer for IGN's quality team. He covers each things entertainment, including gaming, film, and more. You tin find him connected Twitter @Cade_Onder.