Inside Jalisco’s billion-dollar hotel boom

There’s a translation unfolding successful Jalisco, and it’s happening astatine the gait of a luxury check-in. With much than US $1 cardinal successful caller edifice investments slated betwixt present and 2028, Mexico’s cardinal Pacific authorities is turning into 1 of its fastest-growing hospitality hubs.

The caller developments span 38 hotels crossed Puerto Vallarta, the Guadalajara metro area, Costalegre, and the state’s upland and water towns, collectively adding 4,578 rooms to Jalisco’s edifice inventory. Already the 2nd astir robust authorities for edifice offerings successful Mexico (after Quintana Roo), Jalisco is positioning itself arsenic the Pacific Coast powerhouse of tourism.

What makes Jalisco’s maturation peculiarly compelling is its range. The edifice projects are scattered crossed the state, from the superior metropolis streets of Guadalajara to the quiescent conifer forests of Tapalpa, and from Puerto Vallarta’s beaches to the quiescent corners of Costalegre.

Tezcalame

(Costalegre Real Estate)

Costalegre, the quiet, in-the-know portion that runs on the Pacific shoreline betwixt Puerto Vallarta and Manzanillo, is acceptable to person an ambitious luxury project. Situated successful the municipality of Tomatlán, astir 73 kilometers southbound of Puerto Vallarta and 79 kilometers northbound of Costa Careyes, Tezcalame is simply a 451-hectare master-planned assemblage bringing different question of high-end coastal living.

Anchored by a edifice from Chablé Hotels, known for its wellness, design, and luxury accommodations. The US $230-million concern of Tezcalame volition besides diagnostic a 2nd planetary marque and a reserved oceanfront parcel earmarked for a aboriginal five-star property. 

Beyond its edifice components, Tezcalame volition person 5 chiseled enclaves offering property tons for custom-designed villas. Residents volition person entree to a formation nine and boutique beachfront homes. A play people is besides successful the works, arsenic are tourism board-backed boating routes that volition tally from Puerto Vallarta to Punta Perula to Barra de Navidad, according to Miguel Andres Hernandez Arteaga, undersecretary of tourism for the authorities of Jalisco.

Guadalajara

(Protoplasmakid/CC BY-SA 4.0)

Inland, Guadalajara continues to germinate arsenic a destination for business, tech, culture, and manner travel. The authorities superior is receiving a sizable chunk of the edifice boom. InterContinental Hotel Group (IHG) volition unfastened 7 caller properties crossed the metro area, with a full concern of US $165 million. These are expected to scope from municipality concern hotels to much lifestyle-oriented brands. Melia is investing an further $45 cardinal successful its brand-new ME by Meliá hotel. 

Hiton and Marriott are besides doubling down successful Guadalajara with $90 cardinal and $65 cardinal successful investments, respectively, dispersed crossed 4 hotels each. The enlargement of these planetary brands shows increasing visitant numbers, but besides Guadalajara’s expanding relation arsenic a commercialized and normal halfway successful Mexico. 

Suites Lineup, investing $20 million, is targeting long-stay travelers with apartment-style accommodations, indicating Guadalajara is becoming charismatic to integer nomads and extended-stay concern professionals.

World Hotels is putting $13 cardinal into a luxury spot successful the city, too.

Boutique Hotels successful the Mountains and Lakes

(en-mexico)

Not each of Jalisco’s edifice maturation is astir planetary chains oregon formation resorts. Several investments are heading into the state’s interior, peculiarly its Pueblos Magic’s and nature-based getaways. 

Tapalpa, tucked successful the forested highlands, is welcoming 2 boutique hotels from Prada Collection with a US $8 cardinal investment. Serenzzo Tapalpa is contributing different $2 cardinal to a stylish, locally inspired retreat. These upland destinations person agelong been play escapes for Guadalajara residents, but accrued concern is helping them go destinations successful their ain right.

San Juan Cosalá, connected the northbound enactment of Lake Chapala, is different country gaining attention. Known for its thermal waters and tiny water municipality aesthetic, it volition soon beryllium location to Shaalam, a wellness-oriented boutique edifice with a $6 cardinal terms tag. The improvement reflects the increasing entreaty of spa and retreat tourism astir Mexico’s largest lake.

Meanwhile, 8 autarkic hotels crossed the authorities person pledged a combined $100 cardinal successful investment. These volition apt grow offerings successful smaller towns and off-the-beaten-path destinations.

Infrastructure and Momentum

(Puerto Vallarta Airport Transport)

These edifice investments are portion of a broader propulsion to elevate Jalisco’s relation successful Mexico’s tourism economy. The Puerto Vallarta International Airport, already 1 of the busiest successful the country, is undergoing large expansion, with a caller terminal acceptable to boost some home and planetary capacity. This, combined with increasing aerial connectivity to Guadalajara and the budding airdrome successful Costalegre, positions the authorities for continued tourism maturation from North America and beyond.

With 11 cardinal visitors successful the archetypal 4 months of 2025, according to the tourism board, Jalisco is connected gait for different large year. The authorities presently has 2,821 hotels and much than 83,000 rooms. By 2030, the extremity is to surpass 90,000.

Much of this improvement is driven by big-picture momentum. With Guadalajara acceptable to co-host the 2026 FIFA World Cup, the authorities is bracing for a question of planetary visitors. Twelve of the 38 caller hotels are scheduled to unfastened earlier the tournament.

Meagan Drillinger is simply a New York autochthonal who has spent the past 15 years traveling astir and penning astir Mexico. While she’s connected the roadworthy for assignments astir of the time, Puerto Vallarta is her location base. Follow her travels connected Instagram astatine @drillinjourneys oregon done her blog astatine drillinjourneys.com.