Household and beauty products giant Unilever to invest US $800M in Nuevo León

Unilever, 1 of the world’s largest user goods companies, has announced a multi-million dollar concern successful Mexico to physique a manufacturing works successful the bluish authorities of Nuevo León. 

The determination follows a erstwhile announcement successful February 2023, erstwhile the institution said it planned to put US $400 cardinal successful Mexico implicit the adjacent 3 years. This week’s announcement increases that archetypal sum to $800 million. 

Nuevo León Governor Samuel García’s moving circuit of Europe to beforehand his authorities has paid dividends, with Unilever’s recently announced committedness to put US $800 cardinal being the latest success. (Gobierno de Nuevo León)

Despite the uncertainty resulting from a bid of planetary tariffs imposed — and aboriginal paused — by U.S. President Donald Trump, the quality and idiosyncratic attraction products manufactured by the caller installation volition beryllium destined chiefly for export to the United States and Canada. The mill volition beryllium located astatine Nexxus and Nexxus2, wrong the Salinas Industrial Park successful the municipality of Salinas Victoria adjacent Monterrey, Nuevo León.

“Nuevo León continues to thrive!” Nuevo León Governor Samuel García wrote connected his authoritative X relationship from London, wherever helium met with the company’s executives arsenic portion of a European moving circuit promoting Nuevo León arsenic a strategical hub for caller investments.

García’s state, successful fact, has been connected rather a tally lately successful attracting caller investment.

Just a fewer days ago, during the aforesaid European moving tour, García announced that toy institution LEGO volition put $508 million to grow its works successful Ciénega de Flores, extracurricular of Monterrey.

Other caller investments successful Nuevo León see that of car shaper Volvo (US $1 billion), electrical tools shaper Daye (US $260 million), mobility institution Fixbus (US $162 million), zinc dice casting products shaper Zinkteknik (US $60 million), concern automation and robotics institution Kuka (amount not made nationalist yet) and planetary logistics work supplier Rhenus (US $50 million).

Arrancamos la semana con un NUEVO corte de caja para la inversión que llevamos hasta ahora en nuestra gira por Europa:

✅UNILEVER: 800 MDD y 1500 NUEVOS empleos

✅Volvo: 1 BILLÓN de dólares y 2,500 empleos a su fábrica más grande del mundo
✅ Lego: 508 MDD, y 6,300 empleos…

— Samuel García (@samuel_garcias) April 7, 2025

“Investments similar these beryllium that we are the concern bosom of Mexico and a planetary manufacturing powerhouse,” García added.

As for the Unilever project, successful its archetypal phase, the caller works is expected to make 850 nonstop jobs, with an further 120 jobs imaginable successful the future. The products manufactured successful Monterrey volition see deodorants, shampoos, hairsbreadth conditioners and assemblage lotions from well-known brands specified arsenic Dove and Sedal. 

Once finished, the works volition question the coveted Lighthouse certification, an planetary designation for factories that usage cutting-edge technologies to summation productivity and ratio portion minimizing their biology impact.

In summation to the Nuevo León project, Unilever has made important investments successful its 4 existing plants successful México state, Morelos and Mexico City. Between 2021 and 2023, it allocated 5.5 cardinal pesos (US $277 million) to summation accumulation capableness and boost exports from Mexico to its planetary markets. 

With implicit 400 brands crossed a wide scope of industries successful 190 countries worldwide, Unilever estimates that 2 cardinal radical usage their products each day. These brands see Magnum, Rexona, St. Ives, Hellman’s, Knorr, Ponds and TRESemmé, among galore others.

With reports from El Economista