Discover ‘Similandia Los Angeles,’ Mexico’s top pharmacy’s US flagship

Beloved Mexican mascot Dr. Simi is present starring successful Hollywood. Farmacias Similares, Latin America’s largest pharmacy chain, has opened Similandia Los Angeles — its archetypal flagship U.S. store.

With an country of 140 quadrate meters (1,507 quadrate feet), the caller store — part of the pharmacy’s archetypal propulsion into the United States — is not selling prescriptions and medications owed to strict U.S. and FDA regulations.

Rather, it is focusing connected wellness products and themed merchandise surrounding Dr. Simi, including the brand’s iconic Simipeluche, a plush artifact that’s a taste improvement successful Latin America.

The store is located astatine 6818 Hollywood Boulevard — wrong a agelong of the Hollywood Walk of Fame — and is unfastened from 9 a.m. to 11 p.m. daily. A expansive opening took spot successful September 2025.

The store besides offers interactive experiences specified arsenic video games, creation challenges and selfie stations. One of the activities is “building” a Dr. Simi doll by choosing assorted outfits and accessories.

A fiberglass sculpture of Dr. Simi dressed arsenic a charro (traditional Mexican horseman) welcomes visitors astatine the entrance, portion murals by Israeli creator Samuel Hagai picture the fashionable mascot successful costumes from mariachi to superhero.

Inside, displays showcase the enactment of the SíMiPlaneta Foundation supporting biology causes successful Mexico.

Dr. Simi is often successful the quality successful Mexico, wherever determination are already 5 Similandia-branded stores successful greater Mexico  City and 1 successful Zapopan, Jalisco, according to Similandia.com.

Over the last 5 weeks of 2025, for example, the Dr. Simi Foundation set a Guinness World Record for constructing the largest vessel headdress mosaic not agelong aft moving the 2nd yearly Simifest — an 11-hour euphony festival that drew much than 15,000 radical and was promoted via “Simisónico,” a bid of in-office concerts similar NPR’s Tiny Desk concerts.

Additionally successful 2025, Dr. Simi launched a enactment of budget-friendly veterinary clinics; debuted a Dr. Simi formation simulator and store successful Aztlán amusement park; and received thousands of visitors to its four-room Dr. Simi depository and café successful Mexico City.

But the store successful Los Angeles is simply a full caller world, 1 precocious experienced by Mexican actor-comedian Eugenio Derbez.

Dr. Simi went each retired to observe Three Kings Day connected Jan. 6 🤩 🎉 There was cake, gifts, and tons and tons of dancing successful Hollywood’s “Similandia” 🥳 pic.twitter.com/Tx9Ayu9vfh

— ABC7 Eyewitness News (@ABC7) January 7, 2026

When visiting the store successful October, Derbez discovered a plush Dr. Simi doll dressed arsenic his character, Ludovico P. Luche, from the aged Mexican sitcom “La familia P. Luche” (2002-2012).

“It felt truly nice, to beryllium honest,” helium said successful the paper El Universal. “Especially due to the fact that Dr. Simi has go an iconic fig for Mexicans, and seeing him connected the thoroughfare present successful Los Angeles made maine consciousness precise proud.”

The plush toys sold astatine Similandia are handmade successful Puebla by employees with disabilities done the societal endeavor CINIA, which stands for capacitación (training), industria (industry) and artesanías (crafts). Factory workers trade astir 1,000 dolls daily, employing much than 400 people.

Farmacias Similares began its U.S. enlargement successful 2025, establishing an bureau successful Austin, Texas, and announcing plans to initially absorption connected locations successful California and Texas, to beryllium followed by New York, Illinois, Arizona and Florida.

For now, the concatenation has partnered with CVS Pharmacy to merchantability its products nationwide.

CVS locations successful Las Vegas are the archetypal to transportation supplements, over-the-counter medicines and cosmetics, with California and Texas stores to follow.

“This collaboration with Farmacias Similares is the latest illustration of however we personalize our assortment for our Hispanic customers,” said Alfredo Martínez, subordinate vice president of Hispanic Strategy astatine CVS Health.

Farmacias Similares, founded successful 1997, operates much than 10,500 branches successful Mexico, Colombia and Chile — and, now, 1 successful Hollywood.

With reports from KABC, El Diario Noroeste, El Universal and El Economista