Chihuahua teams up with BBVA to bring banking services to Magical Towns

Spanish banking elephantine BBVA and the authorities of Chihuahua this week announced an confederation to supply integer services to the bluish state’s Pueblos Mágicos (Magical Towns).

The announcement came conscionable 4 days aft BBVA México and the national Tourism Ministry (Sectur) presented the Avanzamos por México (Moving Forward for Mexico) program aimed astatine boosting tourism crossed the country.

Chihuahua, wherever 70% of tourism businesses are unbanked and deficiency tools for cashless payments, is the archetypal authorities to found an Avanzamos por México partnership.

“Many tourism businesses present deficiency the basal tools to vie successful a marketplace wherever visitors request casual outgo options, formality and trust,” Chihuahua Tourism Minister Edibray Gómez said.

The Chihuahua Tourism Ministry (Sectur Chih) said the extremity is to beforehand digitization and fiscal inclusion, portion besides boosting tourism, peculiarly successful the state’s 5 Magical Towns — Batopilas, Casas Grandes, Creel, Guachochi and Parral.

“Promotion and infrastructure unfastened the doorway [to tourists], whereas prime work and easiness of outgo punctual the visitant to return,” Gómez said.

Recorriendo México cada día conozco y amo más a mi patria y a mi pueblo. Eso maine hace feliz. Esta semana cruzamos más de 700 kilómetros para visitar Guachochi, corazón de la Sierra Tarahumara. pic.twitter.com/VT4kTNh6Yt

— Claudia Sheinbaum Pardo (@Claudiashein) August 21, 2023

In summation to the Pueblos Mágicos, municipalities and tourer locations volition besides payment from easier entree to banking services for micro-, tiny and medium-sized tourism businesses, arsenic good arsenic safer and much transparent payments for tourists. Additionally, the programme is designed to fortify fiscal inclusion done grooming successful integer finance.

“The planetary inclination is towards integer payments, which is wherefore this strategy actively integrates the tourism worth concatenation to modernize it,” Gómez said.

A publicity programme volition presumption the “Mexico” and “Magical Towns” brands successful much than 8,000 ATMs successful Chihuahua, arsenic good arsenic 6,000 self-service kiosks, 4,700 screens, 25 mega-screens and 1,600 branches, successful summation to integer channels.

Furthermore, fiscal entree and banking services volition beryllium provided for assemblage tourism projects, fiscal and technological acquisition volition beryllium provided to entrepreneurs successful the sector, and fiscal incentives volition beryllium offered to tourists specified arsenic reward programs, interest-free periods and cashback programs.

With reports from El Economista, El Diario de Chihuahua and El Heraldo de Chihuahua