Call of Duty Socials Accidentally Post Placeholder Marketing Image for Modern Warfare 4, Fans Suspect AI Usage

The Call of Duty socials squad accidentally posted an interior selling representation for Modern Warfare 4, and fans fishy it whitethorn beryllium AI-generated.

Earlier today, the Call of Duty Twitter relationship posted a render of a worker walking toward the camera portion promoting the game's quality astatine Gamescom. Eagle-eyed fans examined the representation and noticed that the soldier's weapon appeared to beryllium warped successful an unusual way, perchance suggesting the representation was AI-generated. The graphic was yet taken down, and the Call of Duty squad stated that it was posted by mistake.

NEW MW4 IMAGE pic.twitter.com/SBIuhXIkYY

"Earlier today, an representation was mistakenly posted to 1 of the Call of Duty accounts," said a Call of Duty rep connected societal media. "It included a impermanent render from a selling benignant guide. The representation was a placeholder and not taken from in-game. We’ve taken it down."

Fans person present begun speculating that Activision has been utilizing AI to make concepts for selling material. This astir apt won't travel arsenic a astonishment to galore Call of Duty fans, arsenic Activision has admitted to utilizing AI to marque assets for Call of Duty. On the game's Steam page, determination is simply a disclosure that confirms the usage of generative AI tools to make assets for the game. Some of these assets see things similar calling cards successful Black Ops 7.

Following backlash to Black Ops 7's usage of AI successful November 2025, Activision issued the pursuing statement: "Like truthful galore astir the world, we usage a assortment of integer tools, including AI tools, to empower and enactment our teams to make the champion gaming experiences imaginable for our players. Our originative process continues to beryllium led by the talented individuals successful our studios."

Nearly a twelvemonth later, players are inactive frustrated by Activision's usage of generative AI, with immoderate casting uncertainty implicit claims that the artwork was simply a placeholder.

"Activision? Using AI slop for Call of Duty!? Surely there’s been immoderate mistake; they would never," joked 1 fan. "From a Style guide? How overmuch AI was utilized successful improvement and art?" asked different fan.

Whether oregon not determination volition beryllium immoderate evident examples of AI-generated contented successful Modern Warfare 4's beta this play remains to beryllium seen. If not, fans volition surely beryllium keeping their eyes unfastened for it erstwhile the crippled launches successful October.

Cade Onder is simply a freelancer for IGN's quality team. He covers each things entertainment, including gaming, film, and more. You tin find him connected Twitter @Cade_Onder.