Buen Fin, the annual shopping extravaganza, kicks off across Mexico

Mexico’s reply to Black Friday and Cyber Monday got nether mode connected Thursday with 215,000 businesses crossed the state advertizing discounts and peculiar offers arsenic portion of the five-day El Buen Fin buying extravaganza.

Kicking disconnected what is described arsenic the “largest commercialized festival successful the country,” Octavio de la Torre, president of the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco-Servytur), made the archetypal acquisition astatine the Solesta buying halfway successful Puebla city.

Three generations of shoppers successful the Mexico City Historic Center ponder prices connected Thursday, the opening time of the agelong Buen Fin weekend. (Victoria Valtierra/Cuartoscuro.com)

After paying for his item, De la Torre said El Buen Fin “unites companies, authorities and consumers astir ceremonial and liable commerce.”

“El Buen Fin is nary longer conscionable a play of sales,” helium said, “it is simply a nationalist origin measured by however it improves people’s lives. Every acquisition astatine a ceremonial concern oregon a registered family-run institution helps support wealth successful our communities, generates jobs and provides information for families.”

Shoppers tin expect to find heavy discounts connected user goods and services astatine businesses, shops and work providers registered connected the authoritative El Buen Fin platform.

Additionally, fiscal institutions specified arsenic BBVA, Banamex, Banorte, Scotiabank and Banco Azteca are offering interest–free outgo plans, including “buy present and wage successful 2026” promotions. Cashback programs and bonus points are besides connected offer.

El Buen Fin (roughly translating to “The Good Weekend”) was established successful 2011 arsenic a associated effort by the national government, banking institutions and the backstage assemblage to stimulate the home system and boost user spending.

Last year, El Buen Fin generated 173 cardinal pesos (US $9.4 billion) successful income during the four-day weekend. Concanaco-Servytur estimates that with an further time of buying this twelvemonth nationwide income volition surpass 200 cardinal pesos (US $10.9 billion). 

Although the concern assemblage is committed to an orderly, transparent and ineligible workout successful commerce, the Federal Consumer Protection Agency (Profeco) encourages shoppers to store astatine established stores, portion advising buyers to bounds online purchases to well-known sites and debar offers connected societal networks.

Profeco volition besides beryllium carrying retired a nationwide operation to forestall abusive practices, mendacious pricing and misleading advertizing successful bid to guarantee that offers are genuine.

Suppliers are legally obligated to grant advertised promotions and prices. Failure to comply tin effect successful fines of up to 12 cardinal pesos (US $655,000) for repeated offenses oregon fraudulent discounts.

The bureau has tasked astir 2,000 employees with surveillance duties and has acceptable up 169 work modules and 337 mobile teams successful large buying centers and section stores.

Profeco is besides providing consumers with contiguous and escaped assistance done its ConciliaExprés and Concilianet services.

With reports from La Jornada, Record and El Economista