Battlefield 6 Fans Accuse EA of Selling AI-Generated Image After Spotting What Looks Like an M4A1 With Two Barrels

Battlefield 6 fans person accused EA of selling an AI-generated representation aft spotting a sticker of what looks similar an M4A1 with 2 barrels successful the in-game store.

Following a akin generative AI contention for rival shooter Call of Duty: Black Ops 7, Battlefield 6 has travel nether occurrence for selling what immoderate fans person called “low prime AI generated garbage.”

The sticker successful question comes arsenic portion of the Windchill cosmetic battalion for Battlefield 6, which costs 900 Battlefield Coins. It includes six items, 1 of which is simply a subordinate paper sticker called Winter Warning. The reddish emblem present are 2 barrels connected the M4A1, but the manus presumption of the worker arsenic good arsenic the scope bash not look decently aligned.

“Remove this AI s**t from the store,” said redditor Willcario successful a thread upvoted 4,600 times. “Two barrels connected the M4A1, sure. I would virtually similar to person nary sticker than immoderate debased prime AI generated garbage. You tin look astatine BO7 and spot however galore favors AI generated rewards won with them.”

The usage of generative AI is 1 of the hottest topics successful the video crippled industry, with the unit connected publishers to chopped costs and velocity up improvement successful bid to boost profits contempt the hazard of backlash from immoderate fans. Indeed, according to a study by The Financial Times, EA’s caller prospective owners (the ones who conscionable spent $55 cardinal to instrumentality the institution private) are betting connected the usage of generative AI to bash conscionable that. And EA itself, adjacent earlier it was bought out, had signalled that it was all-in connected generative AI, with CEO Andrew Wilson insisting AI is astatine “the precise halfway of its business.”

This decidedly looks AI Generated right? #Battlefield6 pic.twitter.com/VLYMhEMOqQ

While EA has yet to contented a connection connected the Battlefield 6 allegations, fans are digging up past comments from Rebecka Coutaz, wide manager of archetypal bid developer DICE successful Sweden, and Criterion, the UK workplace present besides a portion of what’s collectively called Battlefield Studios, who successful October said players wouldn’t spot thing made by generative AI successful Battlefield 6.

Coutaz said that portion generative AI “is precise seducing,” presently determination is nary mode to enactment it into the developers’ regular work. However, Coutaz clarified that generative AI is utilized successful preparatory stages "to let much clip and much abstraction to beryllium creative.”

While this is Battlefield 6's archetypal important generative AI controversy, Call of Duty has suffered a fig of gen AI controversies successful caller years, including the now-infamous six-fingered zombie Santa bundle. Earlier this year, Activision was forced to adhd an ‘AI generated contented disclosure’ to the Steam leafage for Black Ops 6 aft Valve changed its storefront rules. Currently, Battlefield 6 has nary specified AI contented disclosure connected Steam.

And past month, Activision issued a connection successful effect to a subordinate outcry regarding the seeming usage of generative AI creation assets successful a fig of areas of Call of Duty: Black Ops 7. Players took to societal media to kick astir images they believed to beryllium AI-generated crossed the game, chiefly focusing connected calling paper images that they claimed utilized Studio Ghibli styling, pursuing a inclination of AI-Ghibli images from earlier this year. The Call of Duty: Black Ops 7 Steam leafage besides includes the pursuing disclaimer: "Our squad uses generative AI tools to assistance make immoderate successful crippled assets."

This week, IGN reported connected video crippled Clair Obscur: Expedition 33, which was stripped of its Game of the Year grant by The Indie Game Awards implicit its usage of generative AI. Meanwhile, Baldur’s Gate 3 developer Larian plans to code interest implicit its usage of gen AI successful upcoming crippled Divinity pursuing a backlash online.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].