CEO Yves Guillemot's fixed a selling presumption and said immoderate things
Ubisoft person reportedly offered a firm rotation connected the backlash Assassin's Creed Shadows faced from right-wing grifters anterior to release, with CEO Yves Guillemot framing it arsenic "a conflict with our fans, to show that we were, successful fact, much of a video crippled than a message". The institution besides look to beryllium trying to canonise the events arsenic immoderate benignant of masterful selling victory, which arguably isn't excessively surprising, adjacent if the information they're not trying to unreal the contention ne'er happened is.
According to Game File, a selling video astir the backlash was shown during past week's Paris Games Week, with Guillemot subsequently making immoderate comments further outlining however the corp - astatine slightest successful presumption of representation they're aiming to contiguous to manufacture lawsuit attendees - person chosen to construe what happened successful hindsight.
"We had to halt focusing connected those who hated us. We had to commencement firing up our allies," the video declared. "We were initially amazed by the grade of the attacks," Guillemot said afterwards, according to Game File's translation. "And we rapidly realized that it was a battle, a conflict with our fans, to show that we were, successful fact, much of a video crippled than a message."
Aside from that, which mirroring what the exec said astatine the tallness of the controversy, the communicative being conveyed by the presumption looks to person been that Ubisoft scored a triumph by smartly opting to hold the crippled to polish it much and moving a charm violative on the lines of 'come connected folks, this is conscionable Assassin's Creed, you each similar that'.
On 1 hand, it's precisely however you'd expect a institution to overgarment a their effect to what was overwhelmingly a batch of online dickheads being aggravated that Yasuke existed, was black, was a samurai, and was successful a video game. On the other, it's sigh-inducing that this retelling seemingly near retired oregon minimised elements similar however Assassin's Creed pb Marc-Alexis Coté, who's since departed Ubisoft, really defended his team's imaginativeness for the game, successful opposition to Guillemot's declaration that it was conscionable a spot of brains-off entertainment.
There's besides the reported cancellation of an Assassin’s Creed acceptable successful post-Civil War America backmost successful 2024, implicit execs' concerns astir the US' existent governmental climate. Apparently that was 1 conflict successful which Ubisoft didn't backmost themselves to "fire up allies" and decision what the selling video reportedly called "the loudest haters".










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