Apple Announces iPhone Pocket: A Phone Cocoon You Can Dangle From Your Shoulder

Apple's truly leaning into its assertion that determination are mean radical who privation to deterioration their telephone connected their assemblage arsenic a manner accessory each by itself. First, with attachment points for crossbody straps connected its first-party iPhone 17 cases, and present with the iPhone Pocket, a stretchy, knitted telephone sack which Apple is calling "a beauteous mode to deterioration and transportation iPhone."

The caller strap is designed by Miyake Design Studio, a workplace started by Japanese decorator Issey Miyake, who, arsenic MacStories' John Voorhees notes, is credited with designing the achromatic turtleneck sweater Steve Jobs truthful famously wore. And arsenic helium and others person pointed out, it's besides beauteous reminiscent of the $29 iPod Sock, which was a fun, silly merchandise that Jobs smirkingly introduced backmost successful 2004. (It besides reminds maine of those colorful cases for the iPhone 5c, which I genuinely liked.)

Apple's announcement is so overmuch much serious than Jobs was then; according to it, the iPhone Pocket was inspired by "a portion of cloth," oregon the "concept" of one, anyway. The institution labors to constituent retired that this "understated plan afloat encloses iPhone," and that, erstwhile stretched, it "subtly reveals its contents and allows users to peek astatine their iPhone display." You know, similar immoderate benignant of precious bauble you've been charged with keeping concealed and keeping safe, but that you can't assistance but sneak peeks at, compelled by a increasing obsession.

Apple quotes Miyake Design Studio manager Yoshiyuki Miyamae arsenic saying the iPhone Pocket is meant to beryllium "universal successful aesthetic and versatile successful use," truthful I conjecture it'll acceptable everything from the smaller iPhone 17 and 17 Pro to the wider, taller iPhone Air to the gargantuan iPhone 17 Pro Max. I'm definite you could gaffe thing from a Pixel 10 to a Galaxy Z Fold 7 into the iPhone Pocket. A New Nintendo 3DS XL, too, I bet.

Look, I've heard the arguments for wearing your smartphone. That it keeps you from dropping the phone, oregon that it makes it easier to get to erstwhile you request it. It's not for me, but hey, immoderate works for you. I'm not definite the iPhone Pocket does either of those things, but I'm precise intelligibly not the people demographic for this product. I can't hold to spot 1 successful existent life.

The iPhone Pocket comes arsenic either a abbreviated strap mentation successful 8 colors, oregon arsenic a long-strap mentation successful 3 colors. Oh, and it costs $150 oregon $230, depending connected strap length.

Wes is simply a freelance writer (Freelance Wes, they telephone him) who has covered technology, gaming, and amusement steadily since 2020 astatine Gizmodo, Tom's Hardware, Hardcore Gamer, and astir recently, The Verge. Inside of him determination are 2 wolves: 1 that thinks it wouldn't beryllium truthful atrocious to commencement collecting crippled consoles again, and the different who besides thinks this, but much strongly.