After 15 years in Mexico City, Netflix opens new offices near Polanco

Netflix has conscionable opened a caller office successful Mexico City that volition service arsenic the company’s cardinal bureau for Latin America and a originative hub for the region’s audiovisual industry.

The caller facilities span astir 8,500 quadrate meters, spreading crossed 3 floors, with workspaces and a dedicated post-production country of ​​around 278 quadrate meters. The institution moved from its erstwhile offices connected Paseo de la Reforma to a caller installation successful the upscale Polanco neighborhood, wherever it present houses its section and pan-regional team.

@NetflixLAT reafirmó su apuesta por México con la inauguración de sus nuevas oficinas en Miyana, CDMX, en un evento encabezado por el secretario de Economía, @m_ebrard, y el co-CEO de la plataforma, Greg Peters. Durante la ceremonia, autoridades y directivos destacaron el papel… pic.twitter.com/z5y7AzATeQ

— Excélsior (@Excelsior) February 18, 2026

According to Greg Peters, co-CEO astatine Netflix, the caller bureau abstraction is “an hold of the country’s taste identity.” 

“What I emotion astir the abstraction is that, if you locomotion done it and acquisition it, it represents the diverseness and vitality of Mexican culture,” helium said. 

Netflix Vice President of Content for Latin America Francsco Ramos said that the institution wants the caller offices to service arsenic a “center for debate, probe and exploration truthful that endowment tin find the mode to archer the astir authentic, diverse, analyzable and adjacent contradictory Mexican stories that genuinely represent the richness of our country.”

Netflix emphasized that choosing Mexico City to found the company’s office responds to the section originative talent, the size of the market, and the caller incentives for the audiovisual sector. Moreover, the determination responded to Netflix’s committedness of expanding its concern successful Mexico.

“Speaking of commitments, astir precisely a twelvemonth ago, with President Claudia Sheinbaum, we pledged to put implicit a cardinal dollars successful 3 years. We are up of docket connected that,” Peters said. “We are truthful excited to nutrient that we had to physique a larger abstraction to accommodate each the enactment and enactment those productions, which is incredible.”

The inauguration of Netflix’s caller offices dovetails with President Claudia Sheinbaum’s caller announcement of a tax inducement to boost the movie industry, which offers a recognition against income taxation (ISR) equivalent to 30% of expenditures made successful Mexico, with a bounds of 40 cardinal pesos (US $2.3 million) per project. 

Speaking astatine the inauguration event, Economy Minister Marcelo Ebrard celebrated the caller offices, arsenic helium said it reveals the maturation of the industry.

“This is 1 of the sectors with the top maturation potential, 1 that has the astir opportunities to presumption Mexico connected the satellite stage, which is wherefore it’s truthful important to us,” helium said, noting Mexico’s relevance arsenic the largest Spanish-speaking state in the Hispanic world. 

Netflix arrived successful Mexico 15 years agone with the volition of expanding its offering of section stories with planetary accumulation standards. In 2015, it launched Club de Cuervos, its archetypal non-English connection bid produced successful the country, a milestone that marked the opening of its planetary enlargement successful archetypal contented extracurricular the English-speaking market.

This year, the institution plans to premiere much than 10 series, much than 5 films, and assorted documentaries, world shows, and unrecorded events. 

Currently, Netflix employs 400 radical successful Mexico, a workforce that’s expected to turn by astir 15% by this year’s end. 

With reports from Produ and El Economista